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From starting mirror to tension-aligned strategy
Track the workshop's progress through 8 phases. Each phase builds on the last, moving from self-description toward market-tested positioning.
Upcoming
Company brief, cultural architecture, snapshot narrative v0
78 features extracted across 3 sessions, classified, and placed in the hypothesis pyramid
104 competitors analyzed, 6 expectation trends + 5 innovator trends identified, destabilization overlay complete
78 features scored on 3 axes, 8 demoted, 16 promoted, pyramid v2 assembled with 30 Unique Position features
20 closest competitors scored across 78 features, 13 universal gaps confirmed, white space territories mapped
This phase has not started yet.
Stage Gates
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Hypothesis Only
Key Observation
Distribution Summary
| Layer | Count | % | Distribution | |
|---|---|---|---|---|
|
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Unplaced Features
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Market Definition
Three Rings of Competition
Saturation Map
Universal Claims (50%+ of competitors)
These claims cannot differentiate. They are the price of entry.
Crowded Claims (30-50%)
Becoming table stakes. Using them alone will not differentiate.
Low Saturation (<10%)
These claims are rare. Brands using them stand out.
Key Findings
The Sound of the Market
Messaging Examples
Representative Competitors
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Critical Distinction
Risk to AEIR
Opportunity for AEIR
Representative Companies
AEIR Alignment
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Biggest Systematic Error
Self-Perception Accuracy
Unique Position Hypothesis Test
The team placed features in Unique Position. Market data shows:
Whitespace Territories Discovered
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The Sound of the Market
Every brand says it. Every brand believes it is saying it differently. The buyer hears one voice.
Hypothesis Accuracy
Whitespace Territories
Core Insight
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3-Axis Scoring Methodology
Cardinal Rule:
Pyramid v1 vs v2
| Layer | v1 | v2 | Change |
|---|---|---|---|
| Unique Position | |||
| Market Needs | |||
| Expectations |
Vacancy Analysis
What Left the Top
What Entered the Top
Core Insight
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Mean score: / 5 — zero competitive presence
Key Findings
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