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From starting mirror to tension-aligned strategy
Track the workshop's progress through 8 phases. Each phase builds on the last, moving from self-description toward market-tested positioning.
Upcoming
Company brief, cultural architecture, snapshot narrative v0
78 features extracted across 3 sessions, classified, and placed in the hypothesis pyramid
104 competitors analyzed, 6 expectation trends + 5 innovator trends identified, destabilization overlay complete
78 features scored on 3 axes, 8 demoted, 16 promoted, pyramid v2 assembled with 30 Unique Position features
20 closest competitors scored across 78 features, 13 universal gaps confirmed, white space territories mapped
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Stage Gates
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Hypothesis Only
Key Observation
Distribution Summary
| Layer | Count | % | Distribution | |
|---|---|---|---|---|
|
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Unplaced Features
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Market Definition
Competitor Distribution
Three Rings of Competition
Saturation Map
Universal Claims (50%+ of competitors)
These claims cannot differentiate. They are the price of entry.
Crowded Claims (30-50%)
Becoming table stakes. Using them alone will not differentiate.
Low Saturation (<10%)
These claims are rare. Brands using them stand out.
Claim Saturation (Top Claims)
Key Findings
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The Sound of the Market
Trend Saturation Overview
Messaging Examples
Representative Competitors
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Critical Distinction
Risk to AEIR
Opportunity for AEIR
Representative Companies
AEIR Alignment
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Biggest Systematic Error
Self-Perception Accuracy
Accuracy Breakdown
Unique Position Hypothesis Test
The team placed features in Unique Position. Market data shows:
Features at Risk
Features where the team's placement does not match market reality
| Feature | Team Placed | Market Reality | Gap |
|---|---|---|---|
Whitespace Territories Discovered
Potential
Risk
The Destabilization Moment
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The Sound of the Market
Every brand says it. Every brand believes it is saying it differently. The buyer hears one voice.
Hypothesis Accuracy
Whitespace Territories
Core Insight
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3-Axis Scoring Methodology
Cardinal Rule:
Pyramid v1 vs v2
| Layer | v1 | v2 | Change |
|---|---|---|---|
| Unique Position | |||
| Market Needs | |||
| Expectations |
Layer Distribution Shift
Vacancy Analysis
What Left the Top
What Entered the Top
Uniqueness Density: AEIR vs Market
V2 Pyramid Feature Browser
Core Insight
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15-Dimension Feature Radar
20 Closest Competitors
Strategic Themes
Key Findings
Mean score: / 5 -- zero competitive presence
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